DIGITAL MARKETING ASSISTANT 

Location: Newbury, Head Office (following probation, hybrid working policy is available)

Hours: Monday - Friday, 9am - 5pm

Salary range: *£25,000- £26,000

Close date: 1 November 2021

Interviews on-line via Microsoft Teams: 9 or 10 November 2021

Every employer is not the same - who you work for and what that environment looks like is the difference between any job and a great job.

We're looking for a self-driven and creative Digital Marketing Assistant to play a crucial role in the development of our sales and marketing activity. 

Working with the marketing and communications team to drive brand awareness, customer acquisition, retention, and conversion, helping colleagues to use customer data to provide insights, segmentation and profiling for mortgage and savings customers. 

The ideal candidate will have a BIG passion for digital marketing and technology.  Websites, social media and e-marketing are a few of your favourite things! 

KEY RESPONSIBILITIES:

  • Working with the team to drive brand awareness, customer acquisition, retention, and conversion.

  • Assisting colleagues to utilise data to provide insights, segmentation and profiling for mortgage and savings customers.

  • Responsibility for measuring the performance of all online activity and campaigns, using targeted data through the appropriate channels: 

  • Online marketing delivery, management, and evaluation

  • E-marketing – work with colleagues to improve and optimise performance of campaigns, manage data, grow permission-based database, and maximise data capture

  • Website – best practice, awareness of UX, updating and developing

  • Social media – presence, management, and development of social media.

  • Digital advertising and SEO activity working with our digital agency

  • Supporting the Marketing and Communications Manager with the segmenting and profiling of customer data to improve marketing results, retention, and ROI for all digital marketing activities.

  • Working with stakeholders to help drive introduced and direct sales campaigns and customer loyalty programmes.

  • Contributing to the creation and development of engaging written, graphic, and video content

  • Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends etc.)

  • Staying up to date on latest marketing technologies and social media. Monitor peers and competitors and provide suggestions for improvement

How you will do this:

  • Demonstrate a growth mindset, being comfortable to ask for clarification and guidance from the team

  • Be confident in the use of technology and on-line tools, particularly Microsoft O365

  • Set high standards, with high accuracy and attention to detail, understanding the need for a flexible approach to achieve results.   

  • Use logic to evaluate alternatives and recommend solutions to meet goals and improve outcomes

  • Build and maintain positive working relationships whilst using knowledge to influence others where appropriate

  • Effectively prioritise to achieve long and short-term goals

DESIRABLE SKILLS AND EXPERIENCE 

  • Experience as Digital Marketing Assistant or similar marketing role

  • Excellent understanding of digital marketing concepts and best practices

  • Experience with B2B and B2C social media, Google AdWords and email campaigns and SEO/SEM

  • Experience of using website CRM, e-marketing tools and social media for business

  • Knowledge of web analytics tools (e.g. Google Analytics, Web Trends etc.)

* The salary offered is dependent on evidence of key competencies and skills you currently possess. Newbury Building Society pride themselves on recruiting for potential so if you do not meet all of the criteria in terms of knowledge, experience and skills, you will benefit from learning and development opportunities to enable you to work towards the top of the salary range. This will be via ongoing feedback from your line manager and assessment of your progression against all of the criteria.

To apply for this role, click below.
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